For many Altnets, Trustpilot’s measure of customer satisfaction is an important marketing tool. However, take a close look and you’ll see that customer service and the physical installation experience have been the major factors driving the scores, meaning this mostly reflect the customer on-boarding experience. No one is perfect, but scores show that across the industry many Altnets have succeeded in building an “Excellent” reputation, albeit primarily for connecting their customers to fibre broadband. Maintain a Good Reputation Maintaining your reputation, vitally important for on-going growth, means keeping customers satisfised as they consume the service day in and day out. […]
